A simple request for one tin at a time developed into a collection worth more than 200 meals for dogs supported by Congleton Dog Rescue.
Timeline
- Launch
- Jollyes Congleton invited customers to add a tin or pouch to their visit.
- Collection
- Individual donations accumulated through the campaign period.
- Result
- The final collection represented more than 200 meals for dogs.
A campaign designed for small contributions
The challenge worked because no single shopper was expected to solve the full need. Customers could add one affordable item, while the store provided a visible collection point and regular contact with dog owners.
Together, those small choices produced a result that could be counted in meals rather than abstract support.
The partnership continued beyond the collection
Jollyes staff also helped introduce the rescue to customers and created a route for future practical support. The lasting value of the campaign was therefore both the food collected and a working relationship with a local pet retailer able to respond to changing needs.